In part 1, we discussed how to hire a virtual assistant. In part 2, we discussed how to onboard and train. In this last blog post of this 3-part series, we discuss how to manage a VA.

Click here for part 1: How to Hire a VA

Click here for part 2: How to Train a VA

If part 2 was executed effectively, you already have a good foundation to extend their work contract. Simultaneously, you already have the templates to continue growth.

Any additional tools needed at this point will be contingent on what your business needs are at the moment. By now, the VA is fluent in the systems provided in part 2. It is their job to manage the CRM for you.

Some business owners want to segue more into social media content. Therefore additional tools will include logins for social media dashboards (like HootSuite or similar), Canva, or video editing tools.

Other business owners want to segue to scraping for FSBOs. Therefore additional tools will include Zillow, Craigslist, and websites that reference best practices for doing so.

After you send the second work contract to the VA for a longer duration (which may or may not include a raise in hourly rate), it will be up to you to outline weekly, monthly, and quarterly key performance indicators (KPIs) as needed by the business.

Examples include but are not limited to:

1. Create 1-2 Instagram posts
2. Create a weekly newsletter
3. Sort buyers lists by buy box
4. Regularly update the website with properties for disposition
5. Scrape FSBOs for properties that have 60+ days on market
6. Look up and sort code violations in a given county
7. … and so on.

Most likely, you went through some type of educational program that taught you how to generate leads. It’s the administrative portion, not the strategic portion, of lead generation that need to be delegated to the VA.

Your 2-3 one-one-one meetings per week can be decreased to 1-2x per week as long as you trust their work ethic.

It will be important to monitor work performance for effectiveness, consistency, and growth. It will also be important for you to resolve issues immediately. Lastly, it will be important to set realistic expectations based on the VA’s current skill sets. For example, do not expect a VA to be immediately fluent in social media content creation if they have little experience in that discipline.

One very common concern that happens is what to do if there is not enough work. That can easily be fixed.

In many cases, lead generation is contingent on the list you provided the VA. More importantly, it’s contingent on how you manage the list.

In your cold calling process, you’ll want a robust follow up system that integrates SMS and email follow up. In addition, you’ll want to test various times of calling.

Hopefully, your list has multiple numbers per contact record, including that of relatives and anyone else who may be on title. At Perfect Skip, we ensure those are provided.

It’s common to believe that a list is exhausted after calling once. That is furthest from the truth. Time spent - and number of opportunities - rely on your strategy on how to use your marketing data.

That’s why at Perfect Skip, the leading marketing data provider, offers over 170+ data points per contact record. You can easily extend the shelf life of a list, and the number of hours your VA works, simply by making a few small tweaks to your marketing system.

We specialize in revealing hidden opportunities in your business that are lying right in front of you. There's a lot and it can be daunting. So we recommend you download your FREE EBook "Marketing Simplified: How to Decrease Marketing Overwhelm" and reserve your FREE business consultation today. Click on the book cover below.

We’ll set you up on reliable and consistent lead generation system all based on high quality data about homeowners.

Click here for part 1: How to Hire a VA

Click here for part 2: How to Train a VA