Email marketing is a great communication channel for real estate agents and brokers to stay in touch with their customers. It's also a way to get valuable data on your contacts - who they are, what they're interested in, and how you can serve them better.

Our team has put together this guide with easy-to-follow tips that will help you optimize your email marketing strategy by leveraging our data.

• Stay up to date with real estate trends: Looking at data can show you what's trending in your area. This will help you optimize content specifically for your audience, which is key for marketing success.

• Pull a list of the households who trends allude to a high motivation to sell: Analyzing real estate trends and matching them to specific households will make your email marketing more relevant. You'll be sending them marketing that speaks directly to a need that most likely they'll have.

• Keep the prospects engaged with keeping it personal: The best emails are tailored to each customer, or at least tailored to a particular need.

• Know what to say when: When sending a marketing email, it's important to know the right time of day or week for them. Someone's work schedule will determine at which times they'll be able to read their emails.

• Know where to find real estate email data: Our data is an aggregate of multiple databases across the country, and can provide you information on households throughout the country. You'll want your data as localized as possible in order to match the immediate needs of the homeowners you are targetting.

• Know what content drives awareness: Think about your marketing positioning. If the need is about relocation, then your marketing messages should be around that. If the need is about distressed properties and cash offers, then cater your messaging for that. Consistently speaking into that need increases homeowners' awareness on how you can help.

• Don't underestimate the power of social media: Complement email marketing with your social media profiles. Repeat the same message so that you can achieve a omnipresence. Strive to be everywhere to increase their awareness of who you are and your message.

• Stay on top of email marketing trends: Like other marketing channels, strategies evolve. Blogs posts and leading marketers in the industry are great resources who update their audience on trends. You'll want to be the real estate professional who always has the freshest approach to marketing.

We’ve covered a lot of ground in this blog post, but if you have any questions or want to learn more about the process, don't hesitate to reach out. Our team is ready and waiting for your call!

Schedule your business consultation today!