In today’s market, properties are often difficult for some buyers. There is always a group that cannot get mortgages thanks in part for their credit status or personal financial situation. However, lease options offer the perfect opportunity for them and you as an investor. Doing this rent-to-own strategy is truly a win-win.

The landlord has a tenant that is personally invested into the property with a goal to purchase it at a later date. There's incentive for the tenant to take good care of it. Moreover, the tenant can purchase it a pre-determined rate.

The landlord, in turn, gets cash flow, the initial fee, as well as backend return at the end of the contract.

So how do you reach them if you have the perfect lease option opportunity?

Here are ways you can market your rental property to tenant buyers:

1. Start with a good-looking website that showcases your home and includes a robust profile of yourself as a landlord

2. Work with an agent who specializes in tenant placement

3. Use social media to connect and engage potential tenants (Facebook, Twitter, Instagram, LinkedIn, TikTok)

4. Collaborate with other landlords on Facebook or Connect Investors to share leads and experiences

5) Create flyers for your property that you can post around town, especially near grocery stores or apartment complexes

6. Get creative - think about the best way to reach out to people who would be interested in renting from you! Offer them something special like free wi-fi for their first month if they sign up through your website or mention it when posting on social media.

7. Get organized - create a spreadsheet to keep track of leads and contact information

8. Post bandit signs with a short description of the property and your contact information. Be sure it says "rent-to-own" and not just "rent"

9. Have a showing. Advertise the showing similar to other open houses.

10. And finally, prepare yourself for the long haul - tenant buying could take months! Don't get discouraged if not everyone you reach out to responds; it takes time but eventually you'll find the right tenant buyer for your home (and your next tenant!)

Targeted advertisement campaigns are a great way to find qualified tenants quickly and easily. With an aggressive advertising plan, you can be sure that your property will receive inquiries from people who need rent-to-own options; all it takes is word getting around!