Did you know that there are over 3.5 billion searches on Google per day? That's a lot of potential customers!

But, how can you get those potential customers to find your website and learn about what you offer? By using SEO- or search engine optimization- on your site, of course!

Here's the lowdown on how to make sure more people find out about all the great things you have for sale.

How to get started with SEO:

• Keyword research is a critical part of real estate marketing and investing. You need to know what people are searching for in order to rank high on search engines. Luckily, there are tools that enable you to do this quickly and easily online (i.e., Google keyword tool).

• Optimizing your real estate or realtor website is the first step. Once you have chosen a web designer, they will be able to recommend appropriate keywords for your site and optimize it with SEO in mind.

• Keyword placement on the page: try placing them in headers such as H tags (H tags are HTML code that is used to provide a title and description for individual sections of websites) or using ALT tags (ALT text is the alternate, non-text content).

• Make sure that your real estate site contains information about you. You want people to know who they are dealing with!

• Make sure that all individual elements on the page are optimized as well. For example, photos, videos, and PDF brochures can all be enhanced with keywords as well. People search for business through avenues like YouTube and Google Images

• Make sure that you have tracking information. For example, Google Analytics is a great tool to opt into. Just start an account on Google, and link your domain. Take the provided code and give it to your website developer. The Google Analytics dashboard will tell you how many people visit per day, which pages they visit, and for how long. Then, based on that user behavior, you can continue to add valuable content on the best performing pages.

• Make sure to take the URL and submit them to various directories that are relevant to your line of business. These not only act as referral hubs for users, but they also add to your domain's credibility. The more websites feature your website, the more Google favors you as a credible business to feature on the results page.

SEO is important to realtors and investors in the real estate industry. You want more traffic coming into your website or landing page so you can close deals faster (and make money). We’ve given you a few tips for getting started with SEO below that might help get those leads flowing through your pipeline!

For more help with this marketing channel, book your consultation with one of our advisors today!